Fits.me Launches World’s First Virtual Fitting Room

Fits.me, the innovative biorobotics and virtual fitting room company for ecommerce clothing retailers and shoppers alike, announced today the official launch of the world’s first Virtual Fitting Room for online clothing retailers in partnership with Hawes & Curtis, the leading UK specialized business and luxury shirt retailer. The Fits.me Virtual Fitting Room solves the biggest challenge for the ecommerce apparel category – the lack of a fitting room – by allowing consumers to “try before they buy.”

Fits.me solves this challenge using state-of-the-art biorobotics and scientific algorithms based on more than 30,000 3-D human body scans that are capable of shape shifting into nearly 100,000 different types of body shapes. The Fits.me Virtual Fitting Room allows consumers to visualize how different sizes and styles of clothing will look on their body type prior to purchase. This makes buying clothing online much easier and less emotional for consumers because they can see the actual fit of a piece of clothing by inputting their own measurements and seeing exactly what it will look like on them – just like in the real-life fitting room.

“We’re thrilled to announce the launch of the Fits.me Virtual Fitting Room and our inaugural partnership with Hawes & Curtis, one of the UK’s leading specialized business and luxury shirt retailers,” states Heikki Haldre, CEO and co-founder of Fits.me. “The initial research trials we’ve conducted previously with our Virtual Fitting Room have proven a 28% reduction in online apparel returns, while increasing sales three times over.”  Touker Suleyman is one of the most influential people in UK fashion retail and Owner of Hawes & Curtis.

Clothing and apparel has the largest sales value of all ecommerce categories. It produces an estimated $31 billion in sales revenues and is the fastest growing ecommerce category besting even computers and books, yet only 7% of all clothing is currently sold online.

“Our technology solves a huge challenge for online apparel retailers and consumers,” adds Haldre. “It enables retailers to sell even more with fewer returns which directly impacts their P&L. They can also sell more apparel internationally since sizing standards vary widely country to county. The apparel ecommerce market is truly wide open for our Virtual Fitting Room. This is only the beginning.”

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About Fits.me

Fits.me is the virtual fitting room for online clothing retailers that addresses and solves the single biggest problem for the ecommerce category: the lack of a fitting room. Accomplished through biorobotics and scientific algorithms, the company uses robots that are capable of shape shifting into almost 100,000 different types of body shapes so a consumer can visualize how different sizes and styles of clothing might look on their body type before they purchase. The Fits.me Virtual Fitting Room makes buying clothing online much easier for consumers because they can see the actual fit of a piece of clothing based on their own measurements – just like in the real-life fitting room. The biorobotics “visual size chart” is also capable of increasing sales and reducing costly returns for online clothing retailers.

The core technology behind Fits.me was largely developed by biorobotics scientists and anthropometric research partners in Estonia and Germany.

Founded in 2009 and based in Estonia and London, Fits.me is a privately held company backed by Estonian Development Fund and Enterprise Estonia. Learn more at http://www.fits.me.

About Hawes & Curtis

Established in 1913 by Ralph Hawes and Freddie Curtis, Hawes and Curtis are well known for their subtle, well-fitted tailored shirts based on classic British tradition for both men and women. Hawes and Curtis also produce accessories including ties, cufflinks, silk handkerchiefs and eveningwear. Hawes and Curtis has been such a phenomenal success since the launch of its original store in Jermyn Street, that the brand name has become part of popular culture extending to over 25 stores in the UK.

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